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MTV’s New Show “Siesta Key” Will Premiere On July 31

MTV’s new series will premiere later this month.

Siesta Key | MTV

During this past May’s Movie & TV Awards, the network aired a brief – and cryptic – teaser for a new series set in Siesta Key.

The commercial promised a July premiere and teased a similarity to “The Hills” (From The Hills to The Beach … Welcome To Siesta Key), but it was otherwise very ambiguous.

Many observers expected MTV to offer a more formal, detailed announcement in the days following the awards show. Those observers were wrong.

The network spent the remainder of May and entirety of June in a state of silence regarding the show. It neither issued a press release nor added the show to its official website.

MTV finally broke its silence – to a degree – on July 3. The network created social accounts for “Siesta Key” and uploaded a new version of the teaser that formally confirms a July 31 premiere date. The show will bow at 10PM ET that night.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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