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Ratings: E!’s “Second Wives Club” Starts Quietly

The premiere of “Second Wives Club” did not attract much interest.

Second Wives Club [E!]

The premiere of E!’s new reality series “Second Wives Club” delivered soft numbers in adults 18-49 and overall viewership.

According to live+same-day data posted by Showbuzz, Thursday’s premiere drew a 0.13 adults 18-49 rating and 306,000 overall viewers.

Its adults 18-49 rating was only the 73rd-best among Thursday cable originals.

The premiere performance was disappointing, but it will be interesting to see how “Second Wives Club” fares moving forward. Some reality shows do, after all, post viewership gains in the weeks following their premieres.

When assessing the show’s prospects, E! decision-makers may also evaluate the show’s success in generating buzz and DVR viewership.

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Written by Dolph Malone

Dolph Malone is a senior editor for Headline Planet and a key contributor to the music and television sectors of the publication.

An avid pop culture spectator, Dolph also helms Headline Planet's social media reporting. He, specifically, covers entertainment stories that are breaking in the key social networks.

Contact Dolph at dolph.malone[at]headlineplanet.com.

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