Halsey’s “Now Or Never” arrived Tuesday evening.
By late Wednesday/early Thursday, it was in the Top 10 of the US iTunes sales chart.
“Now Or Never” is #10 on the all-genre listing as of press time at 12:30AM ET Thursday.
“Now Or Never” is the lead single from Halsey’s forthcoming sophomore album “hopeless fountain kingdom.” It received immediate support at pop radio, where it ranked as this week’s most added song.
Notable early backers include Los Angeles’ 102.7 KIIS FM and San Francisco’s 99.7 NOW.
