Ratings: The CW’s “Riverdale” Ticks Down, “Supernatural” Rises

Riverdale [The CW]

The preliminary ratings report says that despite increased lead-in support from its “Supernatural” lead-in, The CW’s “Riverdale” turned away last week’s ratings gain.

According to fast national data, Thursday’s “Riverdale” drew a 0.4 adults 18-49 rating and averaged 1.12 million total viewers. Last week’s episode posted a 0.5 adults 18-49 rating and 1.20 million in the final report.

(Worth noting: Last week’s episode drew a 0.4 in the preliminaries but was then adjusted up to a 0.5 in the finals)

Lead-in “Supernatural” drew a 0.7 rating and 1.82 million in viewership this week. The previous broadcast posted a 0.6 and 1.73 million.

Both finished last among “big five” network programming in their timeslots.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]


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