Last month, BeautyKind confirmed Demi Lovato, The Band Perry and Jake Owen for its upcoming “BeautyKind Unites: Concert For Causes” event.
Last week, it announced that Cole Swindell would be joining the bill.
The lineup continues to grow. The organization this week revealed that AJR and Randy Travis will also be appearing at the high-profile show. Travis is identified as the event’s “Honorary Guest.”
Taking place at AT&T Stadium on March 25, the event is the first show in the “Concert For Causes” benefit series.
The American Heart Association is positioned as the lead beneficiary of the concert, but 50% of each ticket sale will be donated to the charity of the customer’s choice. BeautyKind expects the show to raise up to $3 million.