Inactive since early in the fall, iHeartRadio’s “On The Verge” program is back.
Friday, the radio giant announced that Rag’n’Bone Man’s “Human” would receive the boost at alternative radio.
Monday, iHeart identified Bibi Bourelly’s “Ballin” as its new urban radio pick.
In addition to branding support across the iHeart digital networks, “On The Verge” provides selected artists/songs with guaranteed airplay on the iHeartMedia network of stations. While not enough to automatically take a song to #1, the guaranteed airplay gives selections a legitimate chance to connect with listeners.
“Ballin” was up to #39 on this past week’s Mediabase urban airplay chart.