Last month, Columbia announced that Little Mix’s “Shout Out To My Ex” would impact US pop radio on January 17.
In this week’s promotional newsletter, the label’s radio team revealed a new date.
The song will now go for adds in conjunction with the January 24 add board (the week of January 23).
Early support has thus far been promising, with stations like Radio Disney, SiriusXM Hits 1, 103.7 KVIL, and B96 offering considerable airplay.
“Shout Out To My Ex” hit #1 in the group’s UK home this past fall.