The climb continues for Migos’ “Bad And Boujee (featuring Lil Uzi Vert).”
The song, which recently cracked the Top 10 on the US iTunes sales chart, vaulted into the Top 5 on Christmas Eve.
“Bad And Boujee” is currently #4 on the listing, beneath only Bruno Mars’ #1 “24K Magic,” Pentatonix’s “Hallelujah,” and Rae Sremmurd’s “Black Beatles (featuring Gucci Mane).”
In addition to growing exposure at radio, “Bad And Boujee” is benefiting from inclusion in a new viral Internet meme.
Niall Horan’s “This Town” also moved into the Top 5 on Christmas Eve; it is currently #5 on the chart. “This Town” is currently discounted; it may also be benefiting from early iTunes Christmas gift card redemptions. Young-skewing pop artists tend to receive the biggest December 24/25/26 lift as users redeem the gift cards they received for Christmas or, in the case of 2016, Hanukkah.