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Steve Aoki & Louis Tomlinson’s “Just Hold On” Receiving Early US Pop Airplay

Aoki Tomlinson [X Factor Official]

Ultra Records has not yet announced a formal radio impact date for Steve Aoki & Louis Tomlinson’s “Just Hold On,” but with this week’s add board representing the last of 2016, the assumption is that the campaign will start in 2017.

At least two high-profile stations have nonetheless begun to spin the song.

According to Mediabase, SiriusXM Hits 1 played the song 8 times between December 6-12. Philadelphia’s Q102 contributed 4 spins within that window.

“Just Hold On” was unexpectedly released this weekend. Aoki and Tomlinson performed it during the live “X Factor” final.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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