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Ratings: 2016 Billboard Women In Music Steady In Demo, Way Down In Viewership

Halsey at Women in Music [Billboard]

Despite airing in an upgraded timeslot, Lifetime’s 2016 Billboard Women In Music special drew fewer numbers than last year’s show.

According to live+same-day data posted by Showbuzz, Monday’s two-hour special drew a mere 0.10 adults 18-49 rating and 0.26 million total viewers.

Last year’s special, which aired at 9PM on a Friday night, posted the same 0.10 rating but reached a considerably greater audience of 0.42 million. It was considered a ratings disappointment.

Hosted by Hailee Steinfeld, this year’s special featured performances by Halsey, Alessia Cara, Fifth Harmony, Maren Morris, and more. Madonna was named the Woman of the Year.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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