Despite airing in an upgraded timeslot, Lifetime’s 2016 Billboard Women In Music special drew fewer numbers than last year’s show.
According to live+same-day data posted by Showbuzz, Monday’s two-hour special drew a mere 0.10 adults 18-49 rating and 0.26 million total viewers.
Last year’s special, which aired at 9PM on a Friday night, posted the same 0.10 rating but reached a considerably greater audience of 0.42 million. It was considered a ratings disappointment.
Hosted by Hailee Steinfeld, this year’s special featured performances by Halsey, Alessia Cara, Fifth Harmony, Maren Morris, and more. Madonna was named the Woman of the Year.