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Marian Hill & Lauren Jauregui’s “Back To Me” Reaches Top 20 On US iTunes Sales Chart

Marian Hill [Publicity Photo via Paradigm Agency]

While new releases from ZAYN & Taylor Swift and J. Cole are commanding the greatest spotlight from the music industry, Marian Hill’s new single is also receiving some opening day love.

The duo’s “Back To Me,” which features Fifth Harmony’s Lauren Jauregui, soared into the Top 20 on the US iTunes sales chart.

It is #19 as of 2:50PM ET Friday.

“Back To Me” is by far Marian Hill’s highest-charting release yet.

In collaborating with Marian Hill, Jauregui becomes the second Fifth Harmony member to release music outside of Fifth Harmony. Camila Cabello previously released “I Know What You Did Last Summer” with Shawn Mendes and is currently promoting her Machine Gun Kelly collaboration “Bad Things.”

The burning question is how Republic Records will promote “Back To Me” in the days, weeks and months ahead. Marian Hill’s greatest support tends to come from the “alt pop” community, whereas Jauregui and Fifth Harmony primarily target mainstream pop and rhythmic audiences.

Cabello’s non-5H releases were both positioned as mainstream offerings (Republic focused its “IKWYDLS” push at pop and adult pop, while Interscope is targeting its “Bad Things” campaign to pop and rhythmic listeners).

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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