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The Weeknd’s “Starboy” Pacing For Strong Opening Week Sales

The Weeknd [NBC]

Initial sales projections have become less accurate since the switch to a Friday-Thursday tracking week, and the impact of Black Friday only complicates this week’s forecasting.

It does, however, appear safe to say that The Weeknd’s “Starboy” will get off to a hot start.

Based on very early data, Hits Daily Double projects “Starboy” to debut with 225-275,000 opening week pure US sales. The inclusion of TEA (track sales/10) and SEA (track streams/1500) should yield a first-week consumption total of 350-400,000 units.

It is presently unclear how Black Friday promotions and the start of the holiday season will affect popular holdover and Christmas releases, but “Starboy” should end up with the #1 spots on the Billboard Top Album Sales (pure sales) and Billboard 200 (consumption) charts.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]


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