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Alex Da Kid’s “Not Easy,” Adele’s “WUTB,” Rae Sremmurd’s “Black Beatles” Reach Pop Radio’s Top 60

Not Easy Cover [Interscope/RCA]

Alex Da Kid’s new IBM Watson-assisted track, Adele’s fourth “25” single, and Rae Sremmurd’s viral sensation are quickly gaining traction at pop radio.

Played 302 times during the November 6-12 tracking week, Alex Da Kid’s “Not Easy (featuring X Ambassadors, Elle King & Wiz Khalifa)” ranks as the Mediabase pop panel’s #53 song. It was #79 last week.

Outside the Top 100 last week, Adele’s “Water Under The Bridge” moves up to #54. It received 300 weekly spins.

Rae Sremmurd’s “Black Beatles (featuring Gucci Mane),” which was outside the Top 125 last week, ascends to #60 this week. The viral sensation, which may be on the verge of hitting #1 on the Billboard Hot 100, received 273 weekly pop spins.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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