Ratings: 2016 MTV EMAs Ceremony Falls From Last Year’s Show

Bebe Rexha performs on stage at the MTV Europe Music Awards 2016 on November 6, 2016 in Rotterdam, Netherlands. (Photo by Dave Hogan/MTV 2016/Getty Images for MTV)

Designed for the European market, MTV’s annual EMA ceremony is not aggressively promoted in the United States.

The US braodcast accordingly does not come with high ratings expectations.

It is, however, still worth looking at year-over-year performance. In this case, it suffered a decline.

According to live+same-day data posted by Showbuzz, MTV’s tape-delayed broadcast of the 2016 MTV EMA drew a 0.13 adults 18-49 rating and 269,000 total viewers. The 2015 show drew a 0.17 rating and 420,000.

Bebe Rexha hosted this year’s ceremony.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]

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