Update: Little Big Town’s “Better Man” continued its climb into Wednesday afternoon.
As of 1PM ET, it is #9 on the US iTunes sales chart.
“Better Man,” which was outside the Top 100 Tuesday morning, soared on the news that Taylor Swift actually wrote the song. The release of the music video also added to the enthusiasm.
Tuesday was an eventful day for Little Big Town’s “Better Man,” and the impact is evident on the US iTunes sales chart.
The song, which was outside the Top 100 Tuesday morning, is #16 on the chart as of 12:45AM ET early Wednesday.
Two major factors spurred the gain.
One — likely the more notable factor — was confirmation that Taylor Swift wrote the song. The group shared the news during a press conference Tuesday, prompting many casual (or even non-country) fans to discover the tune.
The second was the release of the song’s official music video.
“Better Man” is the lead single from Little Big Town’s forthcoming album “Breaker.”