James Arthur’s “Say You Won’t Let Go” is already gaining traction at hot adult contemporary radio in the United States.
Columbia hopes it will soon take off at the pop format.
In its weekly radio newsletter, Columbia says a pop push is “coming soon” for Arthur’s international hit. Little Mix’s “Shout Out To My Ex” also appears under the “coming soon” section of the newsletter.
“Say You Won’t Let Go,” which was this past week’s #56 song at Hot AC radio, is the reigning #1 song in Australia. It is #2 — and was recently #1 — in the UK.
