Earlier this weekend, Headline Planet noted that San Francisco’s WiLD 94.9 has started to play the third single from Ariana Grande’s “Dangerous Woman.”
San Francisco’s other major pop station has since gotten on board. Los Angeles’ influential 102.7 KIIS also provided a couple spins.
According to Mediabase, Grande’s “Side To Side (featuring Nicki Minaj)” received 8 spins from 99-7 NOW and 2 spins from 102.7 KIIS during the period between August 22 and 28. The aforementioned WiLD 94.9 offered 17 plays within that period.
The airplay comes as Grande’s “Into You” continues to rise on the pop chart. It is #7 on the building chart for the August 28-September 3 tracking period.
With “Into You” still active at the format, Republic has not yet announced a pop impact date for “Side To Side.” The same applies at rhythmic radio.
The label has, however, confirmed that “Side To Side” is going for urban radio adds this week.
Grande and Minaj performed the song at Sunday’s MTV Video Music Awards. A music video subsequently launched on Guess.com to support the new Guess Music venture.