iHeartRadio Announces Kehlani’s “CRZY” As New “On The Verge” Selection

Kehlani [Official Atlantic Press Photo]

Monday morning, iHeartRadio officially announced two new selections for its “On The Verge” program.

One is Judah & The Lion’s “Take It All Back.”

The other is Kehlani’s “CRZY.”

In addition to branding support for the artist, “On The Verge” provides songs with guaranteed airplay on the iHeartMedia stations within a designed format.

iHeart did not specify whether the “CRZY” airplay boost will apply at rhythmic or urban radio (or both), and a look at airplay data does not provide obvious clarity. “CRZY” presently ranks higher at rhythmic (Mediabase’s #45 song) than it does at urban (#59), but it is off to a good start at both formats. It also received more new airplay at urban than it did at rhythmic this week.

iHeartRadio stations rank among its top supporters at both formats.

What is clear, however, is that “On The Verge” should assist “CRZY” in making a real impact as the summer of 2016 enters its final stretch.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]


Leave a Reply

Your email address will not be published. Required fields are marked *


Judah & The Lion’s “Take It All Back” Confirmed As iHeartRadio “On The Verge” Selection

Comedy Central’s “Nightly Show With Larry Wilmore” Canceled After Nineteen Months