Def Jam will have a single impacting pop radio in conjunction with each of the next three add boards.
After previously confirming that Nathan Sykes’ “Give It Up (featuring G-Eazy)” would go for pop adds on July 19 and Alessia Cara’s “Scars To Your Beautiful” would do so on July 26, the label’s promotions team confirmed a July 12 impact for Kanye West’s “Fade.”
Headline Planet first broke the news that “Fade” would serve as an official pop single.
Key early supporters include 92.3 AMP in New York, 103.3 AMP in Boston and B96 in Chicago.
