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The Avett Brothers’ “True Sadness” Claims #1 on US iTunes Sales Chart

The Avett Brothers [ABC]

The Avett Brothers’ “True Sadness,” which arrived on the US iTunes store just prior to midnight Thursday, predictably rocketed to #1 on the store’s album sales chart.

As of 2:45AM ET Friday morning, it is still positioned atop the chart.

Two holdover albums directly follow; Drake’s “Views” is presently #2 on the chart, while Beyonce’s “Lemonade” is #3.

Red Hot Chili Peppers’ “The Getaway,” which entered the market last week, is #4 on the chart. The “Hamilton: An American Musical” cast recording holds #5.

DJ Shadow’s #6 “Will The Mountain Fall,” Mumford & Sons’ #7 “Johannesburg” EP, Riff Raff’s #8 “Peach Panther,” J Balvin’s #9 “Energia,” and BROODS’ #10 “Conscious” form the balance of the Top 10.

Success on the iTunes chart does not always translate to the broader market, although “True Sadness” very much is expected to fare competitively well this week. Specific sales projections should emerge Saturday.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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