in

Freeform’s “Guilt” Ratings Get Weaker In Week Two

Guilt [Freeform]

Last week’s “Guilt” premiere posted weak live+same-day ratings.

Monday’s follow-up episode posted weaker ones.

According to national data posted by Showbuzz, the second episode of Freeform’s drama drew a soft 0.12 adults 18-49 rating and 0.33 million total viewers.

The numbers trail the 0.16 rating and 0.49 million viewer mark, which were themselves considered disappointing. And unlike last week’s premiere, this week’s episode received direct lead-in support from a new “The Fosters” (0.39, 0.91 million).

This week’s episode also lacked the excuse of competition from the NBA Finals (though it did face the lower-rated but potentially more-overlapping “The Bachelorette”).

In only drawing 0.33 million viewers, this week’s “Guilt” drew a smaller live+same-day audience than even the least-watched edition of former timeslot occupant “Recovery Road.” That show has since been cancelled.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

Comments

Leave a Reply

Your email address will not be published.

Loading…

Ratings: MTV’s “Scream” Drops To Another Series Low

Ratings: “Devious Maids” Sinks To Another Low, “UnREAL” Also Falls