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Adele’s “Send My Love” Music Video Premiering During 2016 Billboard Music Awards

Adele [CBS]

Taking a page out of Taylor Swift’s book, Adele will use the Billboard Music Awards as a platform for premiering her latest music video.

dick clark productions confirms that Sunday’s 2016 BBMA broadcast will feature the world premiere of the video for Adele’s “Send My Love (To Your New Lover).” The song, which formally impacts pop radio this week, is the third single from Adele’s “25.”

Last year, Taylor Swift premiered the video for her “Bad Blood” remix during the ceremony.

Taking place this Sunday at 8PM, the Billboard Music Award will be co-hosted by Ludacris and Ciara. The broadcast airs on ABC.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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