Taking a page out of Taylor Swift’s book, Adele will use the Billboard Music Awards as a platform for premiering her latest music video.
dick clark productions confirms that Sunday’s 2016 BBMA broadcast will feature the world premiere of the video for Adele’s “Send My Love (To Your New Lover).” The song, which formally impacts pop radio this week, is the third single from Adele’s “25.”
Last year, Taylor Swift premiered the video for her “Bad Blood” remix during the ceremony.
Taking place this Sunday at 8PM, the Billboard Music Award will be co-hosted by Ludacris and Ciara. The broadcast airs on ABC.