Columbia Touts Adele’s “25” As 10X Platinum

Adele [25 Cover via Columbia Records]

In a promotional blast for Adele’s new single “Send My Love (To Your New Lover),” Columbia Records shares a major update regarding the album on which it appears.

Columbia refers to Adele’s “25” — the album — as “10x platinum.” Since the promotional email is targeted specifically to US radio programmers, the note would indeed be suggesting “25” is diamond in the United States.

As of press time, the RIAA’s official website identifies “25” as an 8x-platinum album. The label’s note that “25” is actually 10x platinum suggests it has either already received a formal certification (with the RIAA’s website update pending) or has at least qualified for diamond status and is in the process of securing its official plaque.

A 10x platinum certification confirms a US unit total of 10 million, with one unit being equal to 1 album sale, 10 track sales, or 1500 on-demand track streams.

“Send My Love,” which impacts pop on May 17, is already a Top 30 hit at Hot AC.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]


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