in

“Send My Love (To Your New Lover)” Confirmed As Adele’s New Single

Adele [NBC]

Over the past few weeks, we’ve noted that Adele’s “Send My Love (To Your New Lover)” had been gaining traction at the hot adult contemporary radio format.

It actually ranked as one of the format’s 50 most-played songs last week and is on pace to reach the Top 40 this week.

Given that pre-existing (and rapidly growing) support and the song’s radio-ready sound, it should therefore come as no surprise that “Send My Love” has been officially confirmed as the third single from Adele’s “25.”

iHeartRadio first reported the news, noting that the song would formally go for adds on a to-be-determined date in May. As indicated by the aforementioned Hot AC airplay, some stations have no intention of waiting until that official impact date.

“Send My Love” is the follow-up to “When We Were Young,” which peaked at #2 on the hot adult contemporary airplay chart and #11 at pop.

Lead “25” single “Hello” reached #1 at both formats.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

Leave a Reply

Your email address will not be published. Required fields are marked *

Loading…

Kent Jones’ “Don’t Mind” Goes For Pop Adds on 5/3; J. Lo’s “Ain’t Your Mama” Impacts 5/10

The CW’s “Containment” Ratings Hold Steady in Week Two; “The Flash” Rises