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Sturgill Simpson Pacing To Win US Sales Race; Rihanna May Challenge For #1 On BB200

Sturgill Simpson [Reto Sterchi via Sacks & Co]

With the first half of the April 15-21 tracking week in the books, Hits Daily Double projects that Sturgill Simpson’s “A Sailor’s Guide To Earth” will win the weekly US album sales race.

Simpson’s album is on track to sell 40-45,000 pure copies during the tracking week. Barring an unexpected turn of events, that should comfortably position “Earth” atop the Top Album Sales chart.

Santana’s “Santana IV” and Chris Stapleton’s “Traveller,” which are projected as the week’s next-best sellers, are expected to post weekly totals in the 29-33,000 range.

“A Sailor’s Guide To Earth” is not, however, assured of a victory on the consumption-oriented Billboard 200. Based on current tracking, Rihanna’s consumption powerhouse “ANTI” and Simpson’s album are both on track to generate 43-48,000 weekly units (pure sales + track sales/10 + track streams/1500). “ANTI” would be vying for a third, non-consecutive week on top.

Other albums set to land near the top of the consumption chart include “Traveller” (~38-43,000 units) and Kanye West’s “The Life Of Pablo” (~37-42,000 units).

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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