in

Little Mix’s “Secret Love Song” Receiving Airplay On Mix 106-5, Radio Disney

Little Mix [FOX]

Columbia has not yet officially announced a US radio impact date for Little Mix’s “Secret Love Song (featuring Jason Derulo),” but two US pop stations have begun providing the song with early airplay.

According to Mediabase, the girl group’s Top 5 UK sales hit received 17 spins from Baltimore’s Mix 106-5 and 11 spins from Radio Disney over the trailing seven days (March 14-20).

While certainly not reflective of a sweeping radio commitment to the song (let alone enough to bring the song within striking distance of the Top 40 airplay chart), the airplay does indicate that stations are beginning to test the track.

In a February promotional e-mail confirming that the song was “coming soon” to pop radio, Columbia noted that “Secret Love Song” had also received early spins from pop stations like New York’s 92.3 AMP and San Francisco’s 99-7 NOW. Rhythmic station Sirius Venus and dance stations Evolution and C89.5 had also sampled the song.

As recently as last Monday, Columbia’s promotional team had maintained “Secret Love Song” was to receive a forthcoming push at US pop radio. An update will hopefully provided in the next weekly promo blast, which is due Monday evening.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

Comments

Leave a Reply

Your email address will not be published.

Loading…

Kelsea Ballerini’s “Peter Pan” Gaining Airplay At Country Radio

Meghan Trainor Officially Releases “NO” Music Video; Watch Now