Pop radio gains for Taylor Swift’s “New Romantics” have recently slowed, but the song should still rise into the Top 20 on this week’s official Mediabase airplay chart. It was #21 last week.
The seventh “1989” single received 3,769 spins during the first five days of the March 13-19 tracking week. Up 13.7% from the count at this point last week, the count positions “New Romantics” at #21 on Mediabase’s building chart.
“New Romantics” should be able to leapfrog The Weeknd’s fading “In The Night,” which is #20 on the building chart with 3,967 spins, before the end of the tracking week.
But even if it fails to do so, the song would still be able to score a Top 20 position. Justin Bieber’s building #12 “Sorry” is due to be removed as a recurrent, which means all songs below “Sorry” will rise by one place on the final edition of the chart.
“New Romantics” does not face an imminent threat from below. Bieber’s building #22 “Company” is accelerating more rapidly than Swift’s tune, but it is unlikely to close the gap this week.