Adele’s blockbuster “25” is expected to return to the top of the sales chart.
Hits Daily Double expects “25” to sell roughly 38-43,000 US copies during the March 11-17 tracking week. While the outcome is not absolutely concrete, the tally should be enough for another week at #1 on Top Album Sales.
Joey + Rory’s “Hymns,” which is expected to be the closest competitor from a pure sales standpoint, is pacing to move 33-38,000. On track for 27-32,000 in weekly sales, Chris Stapleton’s “Traveller” and Killswitch Engage’s new “Incarnate” will also land near the top of the pure sales chart.
— Adele is poised to face even stronger competition in its quest to reclaim #1 on the Billboard 200. Rihanna’s “ANTI” and Justin Bieber’s “Purpose” are also vying for #1 on that chart, which ranks albums based on combined activity from pure sales, Track Equivalent Albums (track sales/10) and Streaming Equivalent Albums (track streams/1500).
Per Hits, “25” and “ANTI” are both on track to generate 48-53,000 in total consumption units. Bieber’s album is tracking for a slightly lesser (but overlapping) 46-49,000.