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Adele’s “25” Pacing To Win US Sales Race; Rihanna, Bieber Could Challenge On BB200

Adele [NBC]

Adele’s blockbuster “25” is expected to return to the top of the sales chart.

Hits Daily Double expects “25” to sell roughly 38-43,000 US copies during the March 11-17 tracking week. While the outcome is not absolutely concrete, the tally should be enough for another week at #1 on Top Album Sales.

Joey + Rory’s “Hymns,” which is expected to be the closest competitor from a pure sales standpoint, is pacing to move 33-38,000. On track for 27-32,000 in weekly sales, Chris Stapleton’s “Traveller” and Killswitch Engage’s new “Incarnate” will also land near the top of the pure sales chart.

— Adele is poised to face even stronger competition in its quest to reclaim #1 on the Billboard 200. Rihanna’s “ANTI” and Justin Bieber’s “Purpose” are also vying for #1 on that chart, which ranks albums based on combined activity from pure sales, Track Equivalent Albums (track sales/10) and Streaming Equivalent Albums (track streams/1500).

Per Hits, “25” and “ANTI” are both on track to generate 48-53,000 in total consumption units. Bieber’s album is tracking for a slightly lesser (but overlapping) 46-49,000.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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