Meghan Trainor’s “NO” did not premiere until 10AM ET Friday, but the combination of “on the hour” airplay promotions and ample buzz still resulted in a mammoth first day spin count.
The lead “Thank You” single generated 1,342 Mediabase-monitored pop spins on Friday, March 4. The count positions “NO” at #35 on Mediabase’s building chart, which accounts for the first six days of the February 28-March 5 tracking week.
While “NO” will not receive as many pop plays on Saturday, it will surely remain in the Top 40 as the chart goes final. A Top 30 position is not completely out of reach.
As a point of comparison, Fifth Harmony’s “Work From Home (featuring Ty Dolla $ign),” which had a similar launch last Friday (albeit one that started at 7AM ET), received 1,309 first day spins. It initially took the same #35 on the building chart and ultimately reached #32 on the official Mediabase chart for the February 21-27 tracking week.