Little Mix has largely absent from US radio since its single “Black Magic” peaked last year.
That could change shortly.
In a new promotional announcement, Columbia confirms that Little Mix’s “Secret Love Song (featuring Jason Derulo)” is potentially set to receive a pop push.
Columbia notes that the “Secret Love Song” push is “coming soon.” While not confirmation that an officially impact will ever take place — Phoebe Ryan’s “Mine” received such a tag but was never formally promoted at radio, as an example — it is confirmation that Columbia is presently planning one.
The good news is that “Secret Love Song” is already receiving some pop radio airplay. Early supporters include New York’s 92.3 AMP and San Francisco’s 99-7 NOW.
“Secret Love Song” is currently #7 on the UK Top 100 chart.