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iHeart Finally Confirms Lukas Graham’s “7 Years” As “On The Verge” Song

Lukas Graham [Chapman Baehler for WB Records]

Anyone who has heard the bumper on the radio or read Headline Planet’s chart updates (example 1 | example 2 | example 3) knows Lukas Graham’s “7 Years” was recently selected as iHeartRadio’s “On The Verge” song at the hot adult contemporary format.

Early Monday morning, iHeart officially confirmed the radio industry’s worst-kept secret. The Danish act’s international smash is receiving the coveted “On The Verge Boost.”

In addition to branding support, “On The Verge” provides “7 Years” with guaranteed airplay from iHeartMedia’s hot adult contemporary stations.

That airplay support has already commenced; “7 Years,” which has ranked among the format’s most added songs over the past few weeks, is in the Top 20 on the Mediabase Hot AC airplay chart.

Previous “On The Verge” songs for the Hot AC format include Jamie Lawson’s “Wasn’t Expecting That,” Andrew McMahon In The Wilderness’ “Cecilia And The Satellite,” and Rachel Platten’s “Fight Song.”

— Also charting at the Triple A, alternative, and pop radio formats (without direct help from “On The Verge”), “7 Years” has been converting its airplay to sales in a major way. The song is presently in the Top 10 on the US iTunes sales chart.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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