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Live + 7 Ratings: NBC’s “Shades Of Blue,” CW’s “Reign” Are Top Percentage Gainers

Shades of Blue [NBC]

Nielsen’s Live+7 ratings report paints a favorable picture of the second “Shades Of Blue” episode. The NBC drama was the January 11-17 broadcast week’s top L+7 percentage gainer in total viewership. It tied for the top percentage gain in adults 18-49.

The 1/14 episode, which drew a 1.3 adults 18-49 rating and 6.641 million viewers from a live+same-day standpoint, improved to a 2.6 with 11.312 million in live+7. Seven days of time-shifted viewing thus increased the adults 18-49 rating by 100% and total viewership by 70%.

The 100% adults 18-49 gain ties that of The CW’s 1/15 “Reign” for the week’s best among adults 18-49. The CW’s “Reign” rating improved from a 0.3 in L+SD to a 0.6 in L+7.

The 70% viewership gain, meanwhile, ranks as the week’s best. “Shades Of Blue” lead-in “The Blacklist” was the next-best performer; it saw its viewership improve from 7.472 million to 12.352 million (+65%).

Other notable A18-49 gainers (percentage): “Elementary” (1.1 to 2.1, +91%), “The Blacklist” (1.6 to 3.0, +88%), and “American Crime” (1.1 to 1.9, +73%).

Other notable viewership gainers (percentage): “Elementary” (5.982m to 9.661m, +62%), “American Crime” (4.302m to 6.868m, +60%), “iZombie” (1.172m to 1.868m, +59%).

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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