The artist whose voice powers Kygo’s global hit “Firestone” recently launched a single of his own at mainstream radio.
Beginning this week, that single will receive a very powerful form of support. iHeartRadio confirms that Conrad Sewell’s “Hold Me Up” is its newest “On The Verge” selection.
In addition to providing selections with branding support on iHeart’s digital networks, the “On The Verge” program provides guaranteed airplay at iHeartMedia’s network of stations.
The “Hold Me Up” boost is expected to apply at the pop radio format.
In terms of the pop format, “On The Verge” most recently aided Hailee Steinfeld’s debut single “Love Myself.” Other previous pop “On The Verge” selections include Tove Lo’s “Habits (Stay High)” and Nick Jonas’ “Jealous.”