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Conrad Sewell’s “Hold Me Up” Scores iHeartRadio “On The Verge” Boost

Conrad Sewell [Edge]

The artist whose voice powers Kygo’s global hit “Firestone” recently launched a single of his own at mainstream radio.

Beginning this week, that single will receive a very powerful form of support. iHeartRadio confirms that Conrad Sewell’s “Hold Me Up” is its newest “On The Verge” selection.

In addition to providing selections with branding support on iHeart’s digital networks, the “On The Verge” program provides guaranteed airplay at iHeartMedia’s network of stations.

The “Hold Me Up” boost is expected to apply at the pop radio format.

In terms of the pop format, “On The Verge” most recently aided Hailee Steinfeld’s debut single “Love Myself.” Other previous pop “On The Verge” selections include Tove Lo’s “Habits (Stay High)” and Nick Jonas’ “Jealous.”

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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