The 8PM series premiere of ABC Family’s “Kevin from Work” delivered soft marks in adults 18-49 and total viewership.
The 8:30PM follow-up episode delivered considerably weaker ones.
ABC Family’s new comedy posted a 0.24 adults rating with 583,000 total viewers for its initial episode. The immediate follow-up slipped to a 0.14 rating (-42%) with 365,000 viewers (-37%).
Whether judged in terms of the soft premiere figures or the significant episode-to-episode drop, this was not a strong launch for “Kevin.”