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Kaya Stewart’s New Single “Let’s Split” Will Soon Impact Pop Radio

Kaya Stewart [WBR]

Earlier this summer, singer-songwriter Kaya Stewart revealed that she was in love with a boy.

Later this month, she will tell a significant other that it is time to split.

“Let’s Split” is scheduled to officially impact pop radio as Stewart’s second single.

Cut from Stewart’s debut EP “In Love with a Boy,” “Let’s Split” currently carries a radio adds date of August 25. While such dates are always tentative, the song is definitely slated as her new single — it was showcased at last week’s iHeartMedia Music Summit.

Upon impacting pop radio on June 16, the title track from Stewart’s EP received adds from a whopping 85 Mediabase-monitored stations. That count set an all-time record for a debut artist.

While the song leveraged the support to quickly climb the pop airplay chart, it ran out of steam once it reached the Top 30. It will be beneath the Top 40 by the time this week’s airplay chart goes to print.

“Let’s Split” will not elicit the same initial enthusiasm as “In Love with a Boy,” but she and label Warner Bros. Records are hoping it can establish a more lasting presence at the pop format.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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