Mediabase’s pop radio add board does not close until Tuesday afternoon, but Los Angeles’ influential 102.7 KIIS FM has already reported three pickups this week.
Hailee Steinfeld’s “Love Myself,” Macklemore & Ryan Lewis’ “Growing Up (featuring Ed Sheeran)” and Zedd’s “Beautiful Now (featuring Jon Bellion)” have officially been added by the powerhouse pop station.
The “Love Myself” add was inevitable. As part of the iHeartRadio “On the Verge” campaign, “Love Myself” is entitled to guaranteed airplay from iHeart’s network of pop stations.
KIIS is one of those stations.
While “Growing Up” was not initially presented as an official single, radio has been enthusiastically supporting the track. It was one of pop radio’s Top 60 songs during the August 2-8 tracking week; it already appears inside the Top 50 on a real-time basis.
The “Beautiful Now” add comes as the song officially enters the Top 15 on Mediabase’s pop airplay chart.