For Lifetime’s “UnREAL,” the positive buzz did not manifest as a week two ratings increase.
Monday’s episode posted a 0.26 adults 18-49 rating with 707,000 total viewers. Both numbers trail those of the June 1 series premiere, which scored a 0.29 with 815,000 viewers.
That premiere performance was considered disappointing; the potential for a word-of-mouth-driven week two increase was the main saving grace.
That increase did not occur.
— Lifetime led into “UnREAL” with “Devious Maids.” Monday’s episode scored a 0.56 adults 18-49 rating with 1.424 million viewers.
The demo rating slightly bests the 0.53 delivered by last week’s season three premiere, but the viewership mark trails that episode’s 1.465 million total.