Taylor Swift’s “Bad Blood” Music Video Sets the 24 Hour Vevo Record

Move over, “Anaconda.” A new music video now holds the Vevo record for most views in a 24-hour period.

In a press release Thursday, the music video streaming service confirms that Taylor Swift’s celebrity-heavy “Bad Blood” video amassed a whopping 20.1 million views in its first 24 hours. That bests the 19.6 million garnered by “Anaconda” — and sets a new all-time Vevo record.

The “Bad Blood” video opened this year’s Billboard Music Awards ceremony four hours before officially launching on Vevo. In the interim, fans had ample access to unauthorized streams that did not count toward the Vevo record.

“Bad Blood” appears destined to join eleven previous Swift videos in crossing the 100 million viewers milestone.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]


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