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iHeartRadio “On the Verge” Push Begins for Chris Janson’s “Buy Me a Boat”

The program that helped songs like Dustin Lynch’s “Where it’s At” and Sam Hunt’s “Leave the Night On” reach #1 at country radio will now offer support to Chris Janson’s “Buy Me a Boat.”

Thanks to vast industry/celebrity endorsement, the tune made headlines–and rocketed up the iTunes chart–earlier this year. A record deal with Warner followed, and the song now heads to radio with support from the very powerful iHeartRadio “On the Verge” program.

While “On the Verge” also offers assistance across digital channels, its greatest impact comes on terrestrial radio. There, it provides its selected songs with guaranteed airplay on the many iHeartMedia stations.

The guaranteed airplay is not itself enough to take a song to number one, but it does give songs time to establish momentum at radio.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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