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Ratings: USA Network’s “Dig” Improves, Still Struggles

Though improved, this week’s numbers for “Dig” again register as unremarkable.

Thursday’s edition of the USA series drew a 0.28 adults 18-49 rating with 1.075 million viewers. Up for the second straight week–this time, over the 0.26 rating and 948,000 drawn by last week’s episode–the numbers remain at a vast distance from those posted earlier in the season.

The March 5 premiere episode delivered a considerably stronger 0.56 adults 18-49 with 1.834 million viewers. At the time, the performance was considered underwhelming for a premiere that had been so aggressively promoted.

If those numbers were disappointing, this week’s numbers, despite their mild superiority over those drawn last week, certainly do not provide cause for celebration.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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