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Ratings: Nickelodeon’s Kids’ Choice Awards Show Declines Sharply This Year

While it still represented a strong Saturday cable performer, the 2015 Kids’ Choice Awards broadcast suffered significant year-over-year declines in adults 18-49 and total viewership.

This year’s edition of the annual Nickelodeon awards show drew a 0.8 adults 18-49 rating with 3.63 million total viewers. Last years’s episode, which aired on the corresponding 2014 weekend, posted a 1.1 rating with 5.03 million total viewers.

Despite the steep decline, the KCAs remained one of the evening’s biggest cable draws. Like last year, its adults 18-49 and total viewership marks only trailed those delivered by TBS’ two NCAA basketball games.

Its 1.82 rating in the core females 12-34 demographic, meanwhile, topped that of the earlier basketball game (1.13). With a 2.48 F12-34 rating, the 8:40PM basketball game was the only Saturday program to outdraw “Kids’ Choice” in that demographic.

Nick Jonas hosted this year’s edition. Mark Wahlberg led the 2014 festivities.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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