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Ratings: USA Network’s “Dig” Suffers Third Straight Decline

USA Network’s “Dig” continues to refrain from crashing, but it remains unable to avoid slipping.

Thursday’s episode, which was the series’ fourth airing to date, endured yet another slight decline in the adults 18-49 and total viewership columns.

This week, those number registered at a 0.38 and 1.34 million.  Last week, they clocked in at 0.40 and 1.43 million.

A decline that modest is neither especially unexpected nor especially damning when it comes to a drama series’ fourth episode.

It does, however, represent a third-straight drop for a series that began its run in unremarkable territory.

Time-shifted viewing might slightly brighten the outlook, but the live+same-day “Dig” ratings clearly do not befit the aggressive promotional campaign.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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