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BANKS’ “Beggin for Thread” is Now One of Hot AC Radio’s 50 Most-Played

BANKS [NBC]

No longer active on the key alternative airplay charts, BANKS’ “Beggin for Thread” now begins a crossover run at hot adult contemporary radio.

The song is already one of the format’s fifty most-played tracks.

According to Mediabase, the song commanded 176 spins during the week between February 19 and February 25. Up 103 from last week’s count, the total was the alternative format’s 49th-largest within that seven day window.

The song has a long way to go before it can be considered a legitimate hot adult contemporary success story, but the early airplay is encouraging — and definitely enough to earn “Beggin for Thread” a position on the format’s radar.

Supported by the iHeartRadio “On the Verge” program, “Begging for Thread” peaked inside the Top 15 on the Mediabase and Billboard alternative airplay charts.

In pursuing airplay at hot adult contemporary, it aims to follow in the footsteps of crossover tracks like Milky Chance’s “Stolen Dance,” Vance Joy’s “Riptide” and Big Data’s “Dangerous (featuring Joywave).” The former two, which hit #1 at their core alternative formats, are also alumni of the “On the Verge” program.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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