With “Sledgehammer” currently in a state of rapid decline at pop radio, the time has come for Fifth Harmony to launch a new single.
“Worth It (featuring Kid Ink)” is that single.
Currently #93 on the Billboard Hot 100, “Worth It” is set to impact pop radio on March 3, says label Epic Records*. Radio industry sources also confirm a March 3 impact at rhythmic radio.
Already supported by a handful of stations at both formats and likely to land on more playlists in the next few weeks, the track will possess at least some traction when it makes its formal impact.
Like predecessors “Sledgehammer” and “Bo$$,” “Worth It” is cut from the group’s debut studio album “Reflection.” With sales of 61,854 and a consumption unit total of approximately 80,000, the release debuted at #3 on Billboard Top Album Sales and #5 on the Billboard 200.
*Consistent with its usual approach, Epic is formally advertising a Monday, March 2 impact date. But insofar as Mediabase’s weekly pop add board closes on Tuesday, the radio industry will associate the song’s impact with March 3.