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Fifth Harmony’s New Single “Worth It” Impacts Pop Radio on March 3

With “Sledgehammer” currently in a state of rapid decline at pop radio, the time has come for Fifth Harmony to launch a new single.

“Worth It (featuring Kid Ink)” is that single.

Currently #93 on the Billboard Hot 100, “Worth It” is set to impact pop radio on March 3, says label Epic Records*. Radio industry sources also confirm a March 3 impact at rhythmic radio.

Already supported by a handful of stations at both formats and likely to land on more playlists in the next few weeks, the track will possess at least some traction when it makes its formal impact.

Like predecessors “Sledgehammer” and “Bo$$,” “Worth It” is cut from the group’s debut studio album “Reflection.” With sales of 61,854 and a consumption unit total of approximately 80,000, the release debuted at #3 on Billboard Top Album Sales and #5 on the Billboard 200.

*Consistent with its usual approach, Epic is formally advertising a Monday, March 2 impact date. But insofar as Mediabase’s weekly pop add board closes on Tuesday, the radio industry will associate the song’s impact with March 3.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]


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