And it begins.
Thanks to its inclusion in the iHeartRadio “On the Verge” program and the general buzz surrounding its release, Tori Kelly’s “Nobody Love” landed at a whopping 61 pop stations in conjunction with its official radio impact. It was the week’s most-added song.
Those stations are spinning it.
According to Mediabase, the song–which did not even enter the marketplace until February 8–ranks as one of the 50 most-played songs for the entire week between February 4 and 10.
“Nobody Love” has thus far received 446 spins from the pop format. That was pop’s 47th-largest spin count for the aforementioned seven day period.
Thanks to its support in high-profile markets, “Nobody Love” ranks even more favorably from an audience standpoint. Amassed over just a few days, its audience impression count of 3.27 million was pop’s 41st-greatest for the entire week.
“Nobody Love” was this week named the latest “On the Verge” selection at pop radio. The program, which helped put songs like Tove Lo’s “Habits (Stay High),” Nick Jonas’ “Jealous” and Clean Bandit’s “Rather Be” on the map, provides selection with guaranteed airplay from iHeartMedia stations.
