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Ratings: “Happyland” Suffers Another Decline

The ratings picture for MTV’s new comedy “Happyland” continues to get bleaker.

After demonstrating an admirable uptick for its second broadcast, the amusement park-set comedy has endured two consecutive weeks of declines.

Responsible for a 0.2 adults 18-49 rating (rounded up from a 0.16) with 350,000 viewers last week, “Happyland” this week posted a mere 0.1 adults 18-49 (rounded down from a 0.12) with 269,000 viewers.

Troubling at face value, this week’s performance is rendered even worse by virtue of the fact that lead-in “Faking It” saw its numbers improve this week. Airing at 10:30PM, Tuesday’s “Faking It” drew a 0.4 adults 18-49 rating (rounded up from a 0.36) with 713,000 viewers.

Last week’s episode scored a 0.3 rating (rounded down from a 0.31) with 645,000 audience members.

10PM anchor “Awkward” delivered a 0.6 rating (rounded up from a 0.57) with 1.019 million viewers. Like “Faking It,” its numbers bested those posted by last week’s installment.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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