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Lorde’s “Yellow Flicker Beat” Blasts Into Top 40 at Alternative

Taylor Swift and Lorde at the VMAs

First made available Monday, Lorde’s new single “Yellow Flicker Beat” is already one of the Top 40 songs at the alternative radio format.

According to Mediabase, the song, which is the lead single from the soundtrack to “The Hunger Games: Mockingjay – Part 1,” had garnered 365 alternative radio spins by the end of Wednesday. That count ranks as the 32nd-largest for the entire week between September 25 and October 1.

The recipient of high-profile airplay, “Yellow Flicker Beat” is off to an even stronger start from an audience standpoint. Its impression count of 2.495 million through Wednesday was alternative’s 17th-largest for the aforementioned tracking period.

Impressive, the early chart success is far from surprising. Earlier this week, “Yellow Flicker Beat” scored more first-week radio adds than any song by a female artist in the history of the alternative format.

— In addition to the alternative/modern rock format, “Yellow Flicker Beat” is also charting on Triple A. It is currently #40 on Mediabase’s rolling AAA airplay chart thanks to 105 spins. Its audience impression count of 380,000 ranks as the format’s 23rd-largest.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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