When it comes to Taylor Swift’s “Shake it Off,” disappointment does not linger. Any news beneath the optimal threshold comes with an accompanying positive.
Three weeks ago, Swift’s “Shake” lost its #1 position on the Billboard Hot 100 but crossed the million digital sales mark. Two weeks ago, “Shake” again remained behind Meghan Trainor’s “All About That Bass” on the Hot 100 but saw its sales total advance past that of Swift’s previous lead single “We Are Never Ever Getting Back Together.”
Last week, Taylor Swift spend a third consecutive week in the Hot 100’s runner-up spot but returned to the #1 position on Billboard’s Digital Songs chart.
This week, “Shake it Off” loses that #1 position but achieves another impressive feat: it enters the 2 million sales club.
With last week’s sales tally now in the mix, Taylor Swift’s “Shake it Off” claims a cumulative paid download total of 2.007 million.
Ahead of where “We Are Never” was after the same six weeks, the impressive 2-million-plus total reflects the extent to which Swift’s “Shake it Off,” which is #1 at Hot AC radio and expected to reach the top spot at pop radio very soon, is resonating.