It’s a pretty simple formula.
Release a sexy, risque music video. Wait for viral distribution from journalists and social media users. Land impressively on the Billboard Hot 100.
By adhering to that formula for her “Booty” remix with guest contributor Iggy Azalea, Jennifer Lopez storms into the Hot 100 at #18.
Also credited to Pitbull, who appears on the original version but not the recording featured in the new music video, “Booty” earns that position almost entirely on the strength of video streams.
Per Billboard, streaming activity 92% of the song’s weekly Hot 100 chart score. Calculated at 9.6 million US streams (with 96% coming from Vevo on YouTube), “Booty” reaches #3 on the Streaming Songs subchart.